If you are a blogger, web designer/developer, or anyone that owns a website, then you might want to consider setting up your very own RSS feed on your website. The advantages are huge. Consider a fairly large increase in website traffic. This is using the analogy of the small little wooden boat that is sitting in the middle of the ocean unnoticed. That little boat is now out in the shipping lanes, where it’s going to get noticed by a lot of other boats, many of them very large.
Your ability to increase SEO (Search Engine Optimization) is a motivator in itself. Once your RSS feed starts transmitting, your website “Pushes” your content to many people who are searching for the information that you are transmitting.
Push Technology allows the website owner to expose their website to a much larger audience. This audience is specific to what you are offering on your website. This is how news feeds get started in the business. The RSS technology basically levels the playing field when it comes to competing against larger, more established websites. With the RSS feed, news sites can grab your content on your website instantly. Also, mobile phone users will usually have access to syndication sites and will usually store your URL link to your RSS feed on their mobile devices. These people are usually on the go and are looking for continual updated information.
Maximizing Use of Your RSS Feed
Once you have your RSS feed installed, there are a number of options that you can do to maximize your new, FREE software tool. If you have knowledge of HTML and CSS, then it’s just a matter of writing up your own code. Even easier than that would be to simply cut and paste the code from any number of syndicates that offer RSS service. You could shop around and find quite a number of them. I think that if you are a beginner and a newbie to RSS, then your best option would be to use Google Feed-burner. This feed burner will test your new RSS feed to make sure that it meets the XML specifications for proper format. Google FeedBurner will then assist you in getting your RSS feed set up and syndicated. The syndication will allow anyone to subscribe to your feed where they will have constant updates through the feed burner.
Once you have your feed set up and tested on the feed burner, you can now submit your feed to a wide variety of sites that accept feeds through a feed burner that will utilize the RSS Site Directory. Submitting your website to this site directory is very simple. You simply enter your RSS feed for your site, and then place it in one of the many categories and sub categories that are provided in the drop down menu. Click “Submit” and you have now submitted to your first directory for your feed. You can submit up to 14 more if you are using version 0.91 I believe. You will want to check other sources for this data, to verify the specific requirements for doing this. Also be sure to check out version 2.0 once you get comfortable with version 0.91. You will have many more options to utilize that will enhance your RSS feed experience.
The Importance of Fresh Content
One easy way to eliminate yourself from considering whether to get an RSS feed is to ask yourself one question. Will I tirelessly publish fresh content on a continual basis? If you cannot honestly answer “yes” to this question, then you should not consider RSS. The entire RSS network is operated in XML format. This format is specifically geared toward fresh news and information. If your website cannot provide fresh content, then maybe RSS is not the right move to make in the direction of your website plans.
The Fastest and Cheapest Way to Promote Your Website
By allowing visitors to link to your RSS feed, you are increasing your SEO. You will want to continue to submit your RSS feed to other sites to keep increasing your exposure. Also you can subscribe to other sites as well, such as news sites that could help promote your website. If you can dedicate yourself to RSS by supplying fresh content and continual submissions of your site, you should see a definite increase in visitors to your blog.
If you are looking for other blog directories there are many to choose from. One place you could start your search would be TopRanked RSS Blog Directories that can provide you with a wide range of blogging sites.
Always keep in mind that you should follow the basic rules of supplying fresh content and regular updates. This is one of the best ways to take full advantage in using RSS feeds.
Coming next week, more articles on web designing or small business.